Persuasive campaigns centered on the moving image

The power of the moving image goes beyond the mere promotion of a specific service or product. Video has become one of the most potent tools for both online and offline communication, and can also play a key role in internal communications for small and medium-sized businesses.

Upendi has extensive experience in using film to support HR programmes, change management and corporate development. After all, the moving image (if used wisely) is a more powerful way of keeping in touch with employees than a standard presentation or a static infographic. What’s more, it has the power to incentivize departments and teams so that ultimately, they are all pulling in the same direction.