The number of youngsters joining musical ensembles is declining. The challenge was to come up with a way of establishing contact with even younger kids at primary school so that more of them are encouraged to join their local music ensembles.
We developed a three-pronged approach to creating a lively music lesson for these children: a short film; a text book; and an app based on the film.
In the 20-minute film, primary school children follow a group of four children as they explore Uncle Ron’s mysterious attic. This attic, they discover, is full of musical instruments and when the four mischief-makers are caught, Uncle Ron takes them on a journey into the wonderful world of drum music.
After watching the film, the schoolchildren are given a text book with music-related questions and exercises based on what they have seen in the film.
Later, they can download an app whose aim is to inspire their imaginations through
musical facts and quizzes. The app ultimately shows them the contact details of their local music ensemble.
‘Children gathered round a TV’ and who ‘are totally absorbed in the world of music’, are just two of the outcomes mentioned by respondents. What’s more, it came up with the desired results: children who decided to find out more about their local music ensemble.