Ice hockey doesn’t exactly spring to mind as a sport that would appeal to kids. Nevertheless, as the only Limburg-based ice hockey team playing in the top tier of the national league, the club spends a lot of time investing in young talent. We were tasked with capturing this rough-and-ready sport on film in a way that would entice youngsters into taking up ice-skating for the Eaters.
After several discussions with Smoke Eaters, we decided on a format for the commercial, resulting in two challenging days of filming on the ice-rink.
But by adopting this carefully planned approach, we succeeded in achieving the effect we desired.
The promotional film was screened at successive periods in local cinemas and Smoke Eaters can look back with satisfaction at the outcome: “The video shows the rough and tumble, but without turning people off. It puts across our message perfectly. And a professional film crew has certainly helped achieve this. Their ideas were not only excellent, but crucial to the whole process.”